Business name

Your Task (if you choose to accept): By now you should have reviewed the koncept overview [congratulations], please check the brand characteristics below then cast your vote!

Brand Characteristics

  • Social – as in a business unit [think tank]involved as a social enterprise
  • Classy – Premium
  • Professional
  • Reliable – Trustworthy
  • Innovative
  • Young[ish]
  • affiliation with Orange Consulting Inc Canadian and EU partners
  • target market: Middle East [ Levant & GCC]
  • Multifaceted, implicit underlying objective or mission
  • Generic at launch, more focussed after securing finance, but extremely narrowed & niche focused operations
  • Green – as in social & environment responsible

Please cast your vote here – you can chose one or two names or add your own custom name and comment at the end. Thanks so much for your valued opinion.


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