Archive for the ‘Innovation’ Category

Elevator pitch

Posted: April 30, 2011 in Innovation

Elevator pitch

It’s a skill every businessperson needs. How to create it, rehearse it, and tailor it for a specific audience?

According to Wikipedia: An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition.[1] The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.[2][3]

How’s this for an elevator pitch? 

[What do we do?] We offer project management consultancy services [Whom do we do it to?] to SMEs & non-profit organizations in the Gulf & Levant regions [What problems do we solve?] to assist institutions with organization, management, efficiency, clarity, growth, nimbleness, simplicity and effectiveness and also with managing and delivering multiple initiatives on time, on budget, within scope & quality standards.

[How? Why should you care?] We do that by providing the right mix of domain expertise, industry knowhow, tools, training, methodology and atmosphere to institute a practical, affordable and quickly-adaptable discipline. [Why are we different?] We are a boutique firm, a team of high-performance and innovation-driven principle consultants with former big-4 experience and the right mix of success ingredients that constantly challenge the status quo and think inside and out of the box. [incubated @]

joe zaarour


Often times I attend entrepreneurial events and listen to successful entrepreneurs share their secret recipe.

I stumbled upon BayT’s CEO’s presentation at Celebration of Entrepreneurs 2011.

I often judge the presenter by the genuine factor he or she portrays and really enjoy presenters when they seem that they are talking from the heart. I no longer look for charisma on it’s own when in comes to sharing lessons learned and success stories.

Here is a summary of my notes from this presentation I would like to share with you.

[Urban Myth] First and foremost, entrepreneurship is not about a great idea, it’s about:

  • Listening and engaging with prospects and companies
  • Getting out there – spending time with and asking friends and potential customers what they really need
  • Great execution (design and build fast with the best people around)
  • Taking risk – remember all these drop out stories from Microsoft, Google, Facebook, Apple, etc. , start a new venture, ingrain this risk culture in your organization, learn and teach the value of risk
  • Institution building – survive over time. Lots of companies are in for a quick buck, a fly-by-night concept, build something for the big fish to buy out! What we really lack is institutions that last past the CEO’s tenure.
  • Getting uncomfortable every day – drive yourself outside of your comfort zone, if you keep doing what you always did you will always get what you always had (or something like that)
  • A burning desire to succeed
  • Being young? Think again, age does not matter
  • Making enough mistakes because eventually you will have a success
  • Surrounding yourself with people you enjoy working with
  • Being persistent
  • Being resilient – weed out the naysayers
  • Dedication
  • Long-term vision
  • Never asking for permission, but rather begging for forgiveness if something goes wrong

Joe Zaarour

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