eMarketing, Social Media

Social media – the new age

Social Media Consulting brings a powerful double-punch of tech savvy public relations and effective communication technology to your organization’s Web marketing plan.   Our Social Media Consulting expands your organization’s outreach to an enormous online audience and enables you to interact with your visitors through engaging rich media and online conversation.

  • Strategic brainstorming – is this even the right course for you?
  • What you need to know about social media
  • Defining success in the Social Web world
  • Connecting you with good online and book resources
  • Teaching online culture, simple stuff like disclosure, linking out, “yes, and” and other ways to play nice in a post-Cluetrain Manifesto world
  • Blog set up and content collaboration
  • Help you build a presence on social web sites

If you want to look a little further into the future you may want to consider these predictions by Chief Futurist for Cisco Systems, Dave Evans

  • By 2012, 90% of data will be video
  • By 2050 a computer with the computing power of nine billion brains will be available for $1,000
  • We currently only know 5% of what we will know in 50 years

So rethink that corporate social media marketing strategy and make sure video and mobile are key ingredients!

Social Media Consulting Action Plan We can help you prepare and implement a Social Media Marketing Plan by:

  • flickr.com – more than photo sharing, a photo community
  • digg.com – finding and recommending newsworthy items
  • youtube.com – flickr for videos
  • myspace.com – teens and music
  • facebook.com – !?
  • LinkedIn.com – reaching targeted professionals
  • Eventbrite – social commerce, booking, organizing events, sales tickets, etc.
  • Mailchimp – eNewsletter
  • iTunes podcast submissions – reaching everyone
  • prweb.com – public relations online
  • Second Life – definitely not for everyone, but hey, it IS interesting
  • Twitter – communicating with the world by answering ‘what are you doing now’?
  • Virb – A hip new social networking site
  • Ning – Create your own social networking site on your own domain name
  • Integrate the basics of Search Engine Marketing
  • Reporting – Configure statistics for feeds,blogs, web sites and assets like photos and videos on other web sites
  • Consulting on how to monetize your activity
  • How to set up a podcast (this one isn’t for everyone)
  • Cross promotion, within reason, of video and audio assets you may already have
  • Design for beauty versus design for entertainment versus design for sales.
To learn more please connect with us or subscribe to our blog
  1. Update:
    Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.

    As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers: The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared with only 48 times for desktop searches. And the number of mobile searches for GoDaddy jumped 315 times, compared with 38 times on desktops.

    Schmidt, who spoke Sunday at the IAB event in Palm Springs, Calif., also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”

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